The creator media kit in 2026: what brands actually check
Every "how to pitch brands" guide says the same thing: make a media kit PDF in Canva. Meanwhile the person on the other side — the brand paying — has learned to ignore most of what is in them. Here is what actually gets checked, and how to present it.
What brands look at, in order
- Median views per reel — not your best reel, your typical one. This
- Engagement rate — comments and shares against reach; it is how
- Views per follower — above 1× means your content travels beyond
- Consistency — do you post every week, or in bursts?
- Follower count comes last — everyone knows it can be bought.
Why the PDF is dying
A PDF media kit has two problems: it is outdated the week after you export it, and every number in it is typed by you. Brands have seen enough edited screenshots that self-reported numbers now carry roughly zero weight.
The verified link
The 2026 answer is a live page with numbers a brand can trust because you COULD NOT have typed them. A media kit at inflok.me/yourhandle shows your median views, engagement and views-per-follower read directly from Instagram's API — marked verified because they are fetched, not entered, and updated automatically.
One link in your bio replaces the PDF, the screenshots, and the "can you send your stats?" back-and-forth entirely.
Set it up once
Join free, connect Instagram through its official login (read-only — no password, no posting rights), and the page maintains itself. Put the link in your bio and every brand conversation starts from proof.
Campaigns with guaranteed, verified views — from ₹2,999.
Create Brand Account